January 27 to 31,
From 16:00
to 20:00
From 16:00 to 20:00
Marbellup
C\ Padre Paco Ostos S/N
Module contents
Training videos
Training Gallery
Module structure
DAY 1 (4 hours) General Topic: Immersion in the Future of Marketing with AI
Theoretical Block for ALL (2 hours)
- Welcome to the AI Lab and Course Objectives
- Virtual/presential tour of the laboratory facilities.
- Presentation of the facilitators (experts in Data Science, Marketing and Creativity).
- Vision of the Future: Why AI is reinventing marketing and communication.
- Explanation of expectations and objectives: what we will learn and how to apply it to real cases.
- Advanced Icebreaker Dynamics: Mini “Brainstorm with AI”.
- Exercise: Each participant enters a prompt in ChatGPT to “define their differential value” and shares it with the group.
Fundamentals of AI: From Basic to Revolutionary
- Evolution of AI in Marketing: From initial automation (basic chatbots) to generative AI (ChatGPT, Midjourney, etc.).
- How Generative AI works: Difference between text models (LLMs) and image models (Diffusion Models).
- Impactful Use Cases: Concrete examples of startups and large companies that have boosted their visibility and ROI thanks to AI.
Break (15 minutes)
Workshop Block (1 hour 30 min)
Introduction to Prompt Engineering
- General explanation of what prompts are, their relevance and types (basic, instructive, role-based, etc.).
- Basic Level: Simple exercises on how to use ChatGPT to generate announcement headlines or welcome copy. Step-by-step guide on how to fine-tune a basic prompt.
- Intermediate/Advanced Level: Deepening of more complex prompts, advanced marketing examples and humanization of AI interactions.
Closing and Reflection (15 minutes)
- Summary of the day’s learning.
- Challenge of the Day: Prepare a “Use Case” to present the following day.
DAY 2 (4 hours) General Topic: Creating High Impact Content with AI
Theoretical Block for ALL (30 min)
- Quick Review of Day 1.
- Common Challenges Sharing.
- Agile feedback from the facilitator and the group.
AI for Advanced Copywriting and Storytelling (1 hour)
- How to use ChatGPT for writing emails, network posts and ad sequences.
- Adjust prompts to reflect the tone, style and personality of the brand.
- Examples of effective copywriting and AI-powered storytelling.
Break (15 minutes)
Workshop Block (1 hour 30 min)
- Writing 3 versions of a product/service launch email. Collaborative evaluation.
- Basic Level: Adjustment of prompts to change pitch. Error correction.
- Intermediate/Advanced Level: Creation of automated mail sequences. Advanced personalization.
Closing (15 minutes)
- Review of progress and tasks for the next day.
DAY 3 (4 hours) General Topic: Intelligent Automations and Marketing Funnel Designs
Theoretical Block for ALL (45 min)
- Explanation of the 4 stages of the funnel (Attraction, Conversion, Retention, Loyalty).
- AI tools for personalization, segmentation and retargeting.
- Real Success Cases.
Break (15 minutes)
Workshop Block (1 hour 30 min)
- Funnel design and automations.
- Basic Level: Design a simple funnel with 2-3 steps.
- Intermediate/Advanced Level: Integration of automations and advanced customization.
DAY 4 (4 hours) General Topic: Analytics, Metrics and Predictive Optimization with AI
Theoretical Block for ALL (45 min)
- Introduction to Google Analytics 4 (GA4) and event measurement.
- Predictive power on Google and other platforms.
Break (15 minutes)
Workshop Block (1 hour 30 min)
- Creation of a Dashboard with AI.
- Basic Level: Configure a basic dashboard.
- Intermediate/Advanced Level: Integration of multiple data sources.
DAY 5 (4 hours) General Topic: Project Presentations and Vision for the Future
Theoretical Block for ALL (30 min)
- Recap of the Week.
- How everything is integrated into a continuous improvement cycle.
Final Work Block (1 hour 30 min)
- Final adjustments to funnels, copies, images and dashboards.
- Express mentoring of facilitators.
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