Fourth Marbellup Training Module

Creating and using Chatbots

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Module contents

Videos

Gallery

Module structure

Chatbots, programs designed to simulate conversations with users through automated messages, have become a key tool to improve customer interaction. This module focuses on the process of designing, developing and implementing chatbots using Botpress, a powerful platform that allows you to create customized solutions even without prior programming experience. You will learn how to design a virtual assistant that can answer common queries, assist in navigating your website and offer instant support, optimizing the user experience and improving operational efficiency.

Learning Objectives

  • Understand what a chatbot is and how it can improve customer service and operational efficiency.
  • Learn how to design a chatbot, defining its personality, tone and the types of queries it should handle.
  • Develop practical skills in the implementation of chatbots using the Botpress platform.
  • Analyze and adjust chatbot performance based on user feedback.

Key Activities

  • Chatbot Design: Participants will design a chatbot that reflects the voice and values of their brand, identifying the frequently asked questions it should answer.
  • Development and Implementation with Botpress: Using the Botpress platform, participants will create and configure their chatbot in a test environment, learning how to take advantage of its advanced and flexible tools.
  • Analysis and Continuous Improvement: Feedback from real users will be collected to make adjustments to optimize the functionality and impact of the chatbot.

Expected Result

At the end of the module, participants will have implemented a functional chatbot on their website or social media platform, designed with Botpress. This chatbot will be able to handle basic customer interactions, providing instant 24-hour responses and reducing the manual workload. This will allow staff to focus on more complex tasks, improving overall business efficiency and elevating the customer experience.

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Workshops within the module

WORKSHOP
10 - 13
December
16:00
20:00

Create your own customized Chatbot with Botpress

Fourth Training Module

Marbellup Space - Marbella

Trainers

David Zajdner

Chatbots Expert – Chatbot Estudio

Fernando Jimenez

AI and automation expert

Iñaki Roman

AI expert and co-founder of AMALia