Third Marbellup Training Module

Introduction to Artificial Intelligence and its Applications

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Module contents

Videos

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Module structure

Description: Artificial intelligence (AI) refers to systems or machines that mimic human intelligence to perform tasks and that mimic human intelligence to perform tasks and can iteratively improve based on can iteratively improve based on the information they receive. are being collected. In this module, we will explore how AI is being used in the business world to automate decisions, predict market trends and personalize the customer experience. customer experience.
Learning Objectives:
To understand the basic concepts of AI and its applications in the business environment.
Recognize how AI can be used to solve specific problems within your business. specific problems within your business.
Evaluate the ethical and practical considerations in the Implementing AI solutions.

Key Activities:
Analysis of real-world examples of AI applied in similar businesses. similar.
Identification of opportunities to apply AI in your own business. business.
Discussion of the ethical implications of AI in business. business.

Expected Outcome: Participants will understand how they can start integrating AI into their business to begin to integrate AI into their business to improve decision making, operational efficiency and personalization of customer service. decision making, operational efficiency and customer service personalization. customer.
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Trainers

David López Díaz

Strategy and Marketing Transformation Consulting | Hybrid Artificial Intelligence | Marketing and Communication

Manuel Sanchez

Technical and digital trainer

Jose Carlos O'Donnell

Leading Venture Builder

Izan Amador

Automation Engineer | PLC Programming | Graduate in Electronic Engineering, Robotics and Mechatronics