{"id":6174,"date":"2024-12-26T10:05:11","date_gmt":"2024-12-26T10:05:11","guid":{"rendered":"https:\/\/marbellup.es\/the-resounding-success-of-bim2024-business-innovation-marbella-consolidates-the-city-as-an-epicenter-of-innovation-and-digital-transformation\/"},"modified":"2024-12-26T10:09:28","modified_gmt":"2024-12-26T10:09:28","slug":"the-resounding-success-of-bim2024-business-innovation-marbella-consolidates-the-city-as-an-epicenter-of-innovation-and-digital-transformation","status":"publish","type":"post","link":"http:\/\/marbellup.es\/en\/the-resounding-success-of-bim2024-business-innovation-marbella-consolidates-the-city-as-an-epicenter-of-innovation-and-digital-transformation\/","title":{"rendered":"The resounding success of BIM2024: Business Innovation Marbella consolidates the city as an epicenter of innovation and digital transformation."},"content":{"rendered":"\t\t
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Business Innovation Marbella 2024 (BIM2024) Closes Successfully and Reinforces Marbella’s Leadership in Technology and Entrepreneurship<\/strong><\/p>\n

Marbella has established itself as an international benchmark in technology, entrepreneurship and innovation with the celebration of Business Innovation Marbella 2024<\/em> (BIM2024), a free and accessible event for everyone, promoted by the Marbella City Council. After two days of intense activities, BIM2024 has demonstrated how a city can lead technological and economic change at the service of its community. <\/p>\n

Local and International Talent on Stage<\/strong><\/h3>\n

BIM2024 stood out for bringing together prominent business leaders, entrepreneurs, startups and renowned figures, consolidating an inclusive and transformative offer. A key moment was the Pitch Contest<\/em>, where local and international startups competed before a jury of experts. The contest was won by the startup Calia<\/strong>, which stood out with disruptive projects in areas such as artificial intelligence and health technology. <\/p>\n

Commitment to Education and Inclusion<\/strong><\/h3>\n

The event also included the active participation of students from the Alhaur\u00edn el Grande Employment and Training program and Atalaya International College, who participated in workshops and presentations. This approach underlines BIM2024’s commitment to education and inclusion, promoting the training of new generations in the technological field. <\/p>\n

Women’s Leadership and Opportunity Generation<\/strong><\/h3>\n

BIM2024 took a decisive step towards equity, highlighting the participation of figures such as Roc\u00edo Vidal<\/strong> and Noem\u00ed Carbonero<\/strong>, who inspired the attendees with their trajectories. The event was consolidated as a space for female empowerment in technology sectors traditionally led by men, generating new opportunities for women in the industry. <\/p>\n

A Complete Agenda: Theory, Practice and Networking<\/strong><\/h3>\n

The BIM2024 program included a total of 16 keynotes, 11 hands-on workshops and various networking activities at the Palacio de Congresos and Paseo Mar\u00edtimo in Marbella. Attendees had the opportunity to explore topics such as the development of video games with artificial intelligence and the use of chatbots to improve the customer experience. <\/p>\n

Innovation Within Everyone’s Reach<\/strong><\/h3>\n

The free nature of the event, guaranteed by a budgetary commitment of the City Council, allowed citizens of all profiles to have access to cutting-edge tools and knowledge. This democratization of knowledge reinforces the vision of Marbella as a city of opportunities for all. <\/p>\n

A Promising Future for Marbella<\/strong><\/h3>\n

BIM2024 also stood out for initiatives such as The Yesman Show<\/em> podcast, which addressed the connection between mental health and business innovation, and the focus on intergenerational collaboration. This event is positioned as a model for other municipalities seeking to diversify their economy and foster local and international talent. <\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Business Innovation Marbella 2024 (BIM2024) Closes Successfully and Reinforces Marbella’s Leadership in Technology and Entrepreneurship Marbella has established itself as an international benchmark in technology, entrepreneurship and innovation with the celebration of Business Innovation Marbella 2024 (BIM2024), a free and accessible event for everyone, promoted by the Marbella City Council. After two days of intense […]<\/p>\n","protected":false},"author":2,"featured_media":4443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[23,24],"tags":[],"class_list":["post-6174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bim-en","category-press-releases"],"yoast_head":"\nThe resounding success of BIM2024: Business Innovation Marbella consolidates the city as an epicenter of innovation and digital transformation. - MARBELLUP<\/title>\n<meta name=\"description\" content=\"BIM 2024 highlighted technology, entrepreneurship and innovation, bringing together local and international talent and promoting education\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/marbellup.es\/en\/the-resounding-success-of-bim2024-business-innovation-marbella-consolidates-the-city-as-an-epicenter-of-innovation-and-digital-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The resounding success of BIM2024: Business Innovation Marbella consolidates the city as an epicenter of innovation and digital transformation. - 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