Innovation and free training in Marbella: Boost your business with Marbellup

Picture of Alejandro Freijo
Alejandro Freijo

Fomento Económico Marbella

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In the current context, where digital digital transformation and artificial intelligence (AI) are redefining the business world, the need arises for both local businesses and entrepreneurs to be equipped with the right tools to stay competitive. This is where Marbellup, in partnership with the Marbella Town Hall and the Junta de Andalucíaplays a fundamental role by offering a series of free free training courses focused on technological innovation.

Classroom Training: Introduction to Digital Transformation

The first module of this ambitious training plan will take place between October 21 and 25, under the title of “Introduction to Digital Transformation”. “Introduction to Digital Transformation”.. Durante cinco días, los participantes tendrán la oportunidad de:

  • Analyze your business processes and discover how to improve them using digital tools.
  • Study success stories that exemplify how digitization has enabled companies in various sectors to become more efficient and profitable.
  • Develop a long-term long-term strategy that integrates that integrates AI and other technological solutions to optimize processes and remain competitive.

New training opportunities

Following the presentation of Alejandro Freijo, director of Marbellup, at the recent press conference, three other modules have been announced to complement this training offer:

  • Fundamentals of Enterprise Automation (November 4 to 8)
  • Artificial Intelligence and its Applications (November 11 to 15)
  • Creation and Use of Chatbots (December 9 to 13)


Each of these modules aims to
enable participants to apply to enable them to apply technological solutions solutions in their businesses, from process automation to the implementation of chatbots. chatbots to improve customer service.

Who can participate?

All trainings are open to people of working age, from 16 years and up, which represents an excellent opportunity for both entrepreneurs and employees who want to improve their digital skills. Además, los cursos son 100% subsidizedThis facilitates access to all those interested in taking a step forward in their professional development. professional development.

Why choose Marbellup?

Marbellup has established itself as a reference space for business development in Marbella. business development in Marbellaoffering a combination of innovation, networking y education accessible to all. By participating in their trainings, you will not only have the opportunity to learn about the latest trends in technology, but also to connect with the connect with other entrepreneurs and industry experts.


If you want to be part of the digital transformation that is revolutionizing the business landscape in Marbella, do not hesitate to sign up for the next Marbellup modules. You can do it through its website: Training


Don’t miss this opportunity to take your business to the next level with the help of Marbellup!