Marbellup is born: Promoting Technological Innovation in Marbella!

Picture of Alejandro Freijo
Alejandro Freijo

Fomento Económico Marbella

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We are pleased to announce the birth of Marbellup, an initiative of the Marbella City Council, specifically the Economic Development area led by Javier Feijó. This project aims to promote technological innovation in our city through events, lectures, talks and face-to-face training.

Marbellup emerges as a reference center for digital transformation, focusing on emerging technologies such as artificial intelligence, automation and digitization of processes. We believe that these tools are essential for the progress and competitiveness of local companies.

What does Marbellup offer?

  • Specialized Training: Modules and workshops that will allow you to understand and apply artificial intelligence and automation in your business.
  • Events and Presentations: Spaces where technology experts will share knowledge about the latest trends and opportunities in the digital world.
  • Networking and Collaboration: Opportunities to connect with other professionals and companies, fostering strategic alliances and the exchange of innovative ideas.

Driving Progress and Automation

In an increasingly digitized world, the adoption of artificial intelligence and automation is not an option, but a necessity. Marbellup offers you the tools and knowledge to:

  • Optimize Processes: Implement solutions that increase efficiency and reduce operating costs.
  • Improve Decision Making: Use advanced data and analytics to strategically guide your business.
  • Increase Competitiveness: Adopt technologies that allow you to stand out in the market and offer greater value to your customers.

A Project with Institutional Support

The backing of the Marbella Town Hall and the leadership of Javier Feijó ensure that Marbellup has the resources and vision to make a real difference in the city’s business community.


We invite you to be part of this exciting initiative! Join Marbellup and together we will build a future where technological innovation and automation are the pillars of economic growth in Marbella.