Fifth Marbellup Training Module

Digital marketing encompasses all marketing activities that use electronic devices or the internet. This module focuses on how small and medium-sized businesses can use digital marketing tools, such as SEO, social media marketing and email marketing, to effectively and economically attract and retain customers.

Learning Objectives

● Understand key digital marketing tools and platforms.
● Develop a digital marketing strategy tailored to your business.
● Learn how to measure and analyze the impact of your digital marketing strategies.

Key Activities:

● Creation of a social media marketing campaign.
● Workshop on SEO and web content optimization.
● Design of an email marketing strategy for customer loyalty.

Expected Result

Participants will be able to launch targeted digital marketing campaigns and measure their success, using tools and techniques that increase visibility and engagement with their brand.