Playground: Experimentation for digital transformation

At Business Innovation Marbella 2024, Fernando Jiménez, an expert in technological innovation, offered a dynamic and participative workshop focused on how experimentation can be the key to leading digital transformation in companies.

Workshop content

This workshop introduced attendees to the “Playground” concept, a practical approach to testing, iterating and adopting innovative digital solutions. Participants explored how to create experimentation environments within their organizations to accelerate technology adoption and improve their competitiveness.

What did the attendees learn?

• How to design and manage a “Playground” to test new digital tools and processes.
• Techniques to promote creativity and agility in work teams.
• Case studies of companies that have used experimentation to transform their business models.

A space for innovation

The workshop allowed entrepreneurs, professionals and business leaders to understand that digital transformation is not just a goal, but an ongoing process that requires testing, learning and adapting. Fernando Jiménez inspired attendees to lose the fear of experimentation and to see mistakes as an opportunity to grow.

Thanks to Fernando Jiménez for sharing his experience and motivating attendees to explore new frontiers in digital transformation!