Marbella, Spain – More than 50 students from Atalaya International College participated in a unique educational experience by visiting Business Innovation Marbella 2024 (BIM2024). As part of the event, the young people took part in the workshop “Playground: Experimentation for Digital Transformation”, led by renowned innovation expert Fernando Jimenez.
Fostering Creativity and Critical Thinking
This workshop, designed to foster creativity and critical thinking, allowed students to explore digital transformation tools and methodologies in an interactive environment. Through hands-on dynamics, participants discovered how experimentation can drive change and innovation in an increasingly digitized world.
“Youth education is one of the key pillars of BIM2024 and the MarbellUp initiative. We are committed to inspiring new generations by providing them with access to key knowledge and transformative experiences,” noted a spokesperson for the event.
Connecting Youth to the Innovation Ecosystem
Atalaya International College’ s visit underscores the importance of connecting young people with Marbella’s innovation ecosystem. This type of activity not only broadens their academic horizons, but also reinforces the city’s commitment to sustainable development and youth talent.
