Marbella, Spain – With a population of less than 200,000, Marbella is breaking the mold and expanding its identity beyond sun and beach tourism. Thanks to Business Innovation Marbella 2024 (BIM2024), the city is positioning itself as a benchmark for innovation and technology, attracting investment, generating employment and fostering the creation of companies in cutting-edge sectors.
Strategic Commitment to Economic Diversification
The Marbella Town Hall, in collaboration with public and private institutions, has made a strategic commitment to diversify its economy and combat the seasonality of traditional tourism. BIM2024 is tangible proof of this commitment, acting as a platform to connect talent, startups, established companies and technology leaders in a space dedicated to digital transformation and sustainable innovation.
“Marbella wants to be much more than a tourist destination. We are working to be an engine of innovation, a place where technology companies find a favorable ecosystem to grow and where local talent has opportunities to develop,” said a spokesperson for the Marbella Town Hall.
Networking, Disruptive Ideas and Innovative Projects
The event brought together emerging startups and established companies, promoting networking, the exchange of ideas and the generation of disruptive projects. In addition, workshops, conferences and competitions, such as the recent Pitch Contest, demonstrated the city’s firm commitment to fostering creativity and technology.
Marbella as an Innovation Epicenter
This vision of the future not only seeks to diversify Marbella’s economy, but also to attract strategic investments and create quality jobs in sectors such as artificial intelligence, big data, renewable energy and software development. Marbella is thus positioning itself as an innovation epicenter that can compete on a national and international level.
