The event that will change the business fabric of Marbella 馃殌

Business Innovation Marbella 2024 is the transformative event that seeks to put Marbella at the center of global business development.

Lectures, workshops, round tables and debates related to business innovation and artificial intelligence.

Attend as an audience or participate in the event, admission is free.

Participating companies and associations

Hard Rock

HOTEL MANAGEMENT

The Cloud Group

INTERNATIONAL HOLDING COMPANY

Les Roches

HOTEL TRAINING

Prosegur

SECURITY

Audi Safamotor

AUTOMOTION

AJE Malaga

ASSOCIATION

OVER

150

entities

PARTICIPANTS

Buchinger Clinic

HEALTH AND ESTHETICS

Macco Robotics

ROBOTICS

Local Police Marbella

PUBLIC SAFETY

Marbesula

ROAD TRAINING

MLG Tech

ASSOCIATION

Homewatch

REAL ESTATE SERVICES

Speakers
0
Participating entities
+ 0
Assistants
+ 0 K
Total impact
+ 0 M

Benefits as an assistant

Access to cutting-edge content

Networking with industry professionals

Training and Development

Immersion in the innovation ecosystem

Benefits as an exhibitor/speaker

Strategic visibility

Collaboration Opportunities

Exclusive Access to Networking Areas

Promotion in the event program

Benefits as a sponsor

Brand positioning

Access to exclusive events for sponsors

Support to the local innovation community

Contents, lectures, talks and workshops

November 27th

10:00 10:30
Door opening
10:30 11:00
SPEECH
AI in higher education - Dr. Eduardo Rivera, Dr Ming Jin-jiang and Dr. Beata Froehlich - MIUC
11:00 11:30
SPEECH
New Media and Artificial Intelligence: Creating Innovative Tourism Experiences - Manuel Meijide - ilux Visual Technologies
11:00 12:00
WORKSHOP
Your first video game with AI: Learn to create without programming - Rafael Bermudez - Falke ESPORTS
11:30 12:00
SPEECH
Social Entrepreneurship: innovative solutions for local challenges - 脕ngel Aparicio
12:00 12:30
Official presentation of BIM2024 by the Mayoress of Marbella
12:30 13:30
MESA
Digitalization and competitiveness: Adapt or be left behind - Angel Aparicio, Guillermo Rodriguez Vega, Miguel Illanes
12:45 13:45
WORKSHOP
ChatGPT 4th: Your partner in business innovation - Fernando Jimenez
13:30 14:00
SPEECH
Open Innovation: Collaboration between companies and Startups - Les Roches
14:00 14:30
SPEECH
Digital entrepreneurship: from idea to market - Raul Chamizo - CEO Ballify
14:15 15:15
WORKSHOP
Supply chain optimization through AI - 脕ngel Aparicio
15:00 15:30
SPEECH
Learn how to digitize your business through the Digital Kit program - Gonzalo Tirado - Malaga Chamber of Commerce
15:30 16:00
SPEECH
From Data to Dollars: How AI is flipping the real estate script - Dom Braun - Reviero
15:30 16:30
WORKSHOP
Intelligent design: Exploring AI tools for visual creations - Marbella Design Academy
16:00 17:00
MAGISTRAL
Living in a world of noise - Rocio Vidal - La Gata de Shrodinger
17:00 18:00
DEBATE
The Future of Tourism: Innovation, Sustainability and Social Responsibility - Hard Rock Hotels, Les Roches
17:30 18:30
WORKSHOP
Imagine and Create: 3D Printing for Innovators - Izan Amador
18:00 18:30
SPEECH
The new paradigm of the tourism labor market - Xavier Martin - Ceo Turijobs
18:30 19:00
SPEECH
Sustainable Tourism and Technology: Creating the Future of Marbella - Noemi Carbonero - CEO M谩laga My City
19:00 20:00
WORKSHOP
Playground: experimentation for digital transformation - Fernando Jimenez
19:00 20:00
MESA
Leading change, keys to competitiveness in Marbella - Alejandro Freijo, 脕ngel Aparicio, Whihelm Michael

November 28

10:00 10:30
Door opening
10:30 11:00
SPEECH
Importance of integrated business applications in a data-driven world - Epicenter.eu - Jean-Bart Hebbenaar CEO and Ilaria Frigo
11:00 12:00
MESA
Revolutionizing user experience: AI, robotics and digital transformation - Chatbot Estudio, Macco Robotics, Iurban, OK Located. Databay Solutions
11:15 12:15
WORKSHOP
Playground: experimentation for digital transformation - Fernando Jimenez
12:00 12:30
SPEECH
Culture and Security in the Digital Age - Les Roches
12:30 13:00
SPEECH
AI at the service of the hotel industry - Ignacio Gomez - Hard Rock Hotels
12:45 13:45
WORKSHOP
Automate your World: Boost your productivity with MAKE - Angel Aparicio
13:00 13:45
DEBATE
Social Innovation: Entrepreneurship with Impact - Mabel Santoyo (Fundalogy), Natalia Cer贸n (Hagamos hogar), Mar铆a Jes煤s Lopez (UForget), Luis Mart铆nez (Activacar)
13:45 14:00
Pitch Contest Awards Ceremony by M谩laga Tech
14:00 14:30
SPEECH
Electrification and Cutting-Edge Technology: How AI and the Audi Q6 E-Tron redefine the future of driving - Jose Antonio Espinosa y 脕lvaro Hervas SAFAMOTOR
14:30 15:30
WORKSHOP
Own AI for home or business - 脕ngel Aparicio
15:30 16:00
SPEECH
Health and Wellness in the age of AI - Alberto Cardenas - CEO at FISIA and Healthgroup.es
16:00 16:30
SPEECH
Digital Defense: Protecting Our Future in Marbella - Patricia Gal谩n - Co-Founder Tamiza Digital
16:00 17:00
WORKSHOP
Machine learning without programming: Your first image detection model - Fernando Jimenez
16:30 17:15
MAGISTRAL
From Idea To Impact To Impact : The Entrepreneur's Journey - Ethien Salinas - CTO Ikualo
17:30 18:30
WORKSHOP
From Hello to Success: Chatbots to connect with your customers - David Zajner Gallego - Chatbot Estudio
17:30 18:30
SPEECH
KIME and the future of hospitality: Innovation at every step - MACCO ROBOTICS
18:00 19:00
DEBATE
Future of AI: Utopia VS Dystopia - Victor Marin
19:00 - 20:00
Closing of the Event and Final Reflections

Frequently Asked Questions

What is Business Innovation Marbella 2024?

Business Innovation Marbella 2024 is a transformative event that seeks to position Marbella at the center of global business development. Organized by the Marbella City Council and its Economic Development Department, the main objective is to attract revolutionary and disruptive ideas, both nationally and internationally, to apply them to the city’s businesses and services.

The event will be held on November 27 and 28, 2024, from 10:00 am to 6:00 pm, at the Palacio de Ferias y Congresos de Marbella.

Business Innovation Marbella 2024 is designed for a wide variety of participants interested in innovation, entrepreneurship and technology development, including:

  • Startups
  • SMEs and large companies
  • Entrepreneurs
  • Students and employees

Attendees will be able to enjoy:

  • Presentations
  • Networking
  • Papers
  • Stands
  • Various activities

There are several ways to participate:

  • Attendees: Free and open access to all scheduled activities and talks.
  • Startups: 9 spaces of 3 x 3.5 meters are offered to present projects, with free participation and including basic furniture.
  • Exhibitors: Established companies can opt for one of the 16 spaces available, with sizes of 5 x 5, 5 x 8 or 8 x 8 meters, with no participation cost.
  • Sponsors: Those interested in collaborating in the promotion of entrepreneurship and innovation in Marbella can apply to be sponsors of the event.

To register as an attendee, startup, exhibitor or sponsor, visit the official event website and select the corresponding option to complete the registration form.

There is no cost for space allocation; however, the concession is subject to a prior interview where the booth activity will be presented. Priority will be given to innovative products, especially those incorporating artificial intelligence and cutting-edge technologies.

Exhibitors will have access to:

  • Networking Area
  • Breakfast and lunch
  • Special event dinner
  • Visibility package: presence on social networks, promotional mailings and event APP

You can contact the event organizers at eventos@marbellup.es.