In an increasingly competitive marketplace, delivering an exceptional customer experience is crucial. This module explores how technology can be used to personalize the customer experience, improve communication and foster loyalty.
● Identify current customer expectations in terms of digital experience.
● Explore technology tools that can enhance the customer experience.
● Implement tangible improvement in customer experience using technology.
● Evaluation of current customer experience and areas for improvement.
● Implementation of a technological solution to improve customer service.
● Measuring the impact of improvements on customer satisfaction.
Participants will have implemented a technological solution that improves the customer experience in a specific aspect, thus increasing satisfaction and loyalty towards their brand.
Marbellup is a project of the Delegation of Economic Development of the Marbella Town Hall.