Marbella, Spain – The Business Innovation Marbella 2024 (BIM2024) is much more than an innovation event; it reflects a brave and decisive budgetary commitment on the part of the Marbella Town Hall. With the aim of democratizing access to knowledge and making technology a tool accessible to all, the event has been completely free of charge for the population, thanks to the key resources allocated by the municipality.
Commitment to Innovation and Open Knowledge
BIM2024 featured a top-notch agenda that included:
- 11 hands-on workshops
- 3 round tables
- 3 discussions
- 16 presentations
- 2 keynote speeches
Each of these activities was led by leaders in their respective areas, ensuring the highest quality and relevance in all content offered.
An Event Open to All
The Marbella City Council ‘s budgetary effort allowed citizens of all ages, sectors and profiles to access tools and knowledge that in other contexts would be inaccessible without significant investment. “Access to innovation should have no barriers. This is an event designed for the entire population, to democratize access to the tools that are building the future,” said a spokesperson for the consistory.
Vision of the Future: Marbella as an Innovative City
From workshops on artificial intelligence and debates on sustainability, to keynote talks by key figures in the field of technology, the BIM2024 program not only stood out for its density and quality, but also reflects the municipality’s effort to position Marbella as a benchmark in innovation and digital transformation, transcending its traditional image as a tourist destination.
Promoting Local and Economic Development
The event underlines the commitment of the Marbella Town Hall to local development, attracting talent, investment and opportunities to make Marbella a model of an innovative city that is committed to its economic and social future.
